The rights layer for athlete AI.
Valaritas turns a name, a face, and a voice into licensed, consented, metered revenue. Register once. Approve every use. Split every royalty, the athlete first. One contract in, thousands of licenses out.
One session seals the face, the voice, the way they move. No shoot, no travel. Nothing trains AI on them.
Each request is one sentence and one number, approved on their device, watermarked, and live in up to 75 languages.
The money meters per use and splits itself, the athlete first. If nothing sells, we earn nothing.
We find where an athlete is already being used, and we turn that demand, and all inbound demand, into licenses in 75 languages. The infringer becomes a customer. Taking things down is a cost. Licensing them is a business.
already paid out by a rights registry most fans never think about, which licenses over 90% of what it finds instead of blocking it.
players unions are already group-licensing their athletes for AI. The rail exists. We bring the storefront.
in deepfake fraud in a single year, most of it fake endorsements looking for a rail. That demand is real, and unmet.
Show up once. Then your likeness works in every language while you train, protected by default, and you are paid first, every time.
A new revenue line on rights you already hold, and the manual licensing work replaced by minutes. Cash in, not cost.
Licensed likeness with approval and provenance built in, in 75 languages. The cleared, uncomplicated way to use the faces people love.
The same engine, two seats. Live, and playable. Go press the buttons.
Approvals as one sentence and one number. Protection that turns into revenue. Money that arrives while you train.
A registered roster, group licensing at volume, revenue generated, and the manual hours it replaces.
New rules require AI media to be marked and disclosed. A registry is how you prove a use was cleared.
2 Aug 2026A federal right in voice and likeness is moving into law. A licensable right needs a registry. This is the registry.
Every rights class in sport starts small and dismissed. Then it is the whole business. This one is starting now.